Best Practices

How to Find Programmers When You are Not a Coder?

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In the lifetime of any project, there comes the time when you ask yourself: “How to find programmers for my project?”. Yet, finding the programmers that would suit your project requirements with both hard and soft skills can be a real challenge. Finding app developers who will be great coders is not that hard. But finding great coders who will prioritize business needs is no easy feat. 

As a business development manager, I’ve participated in team selection for various startups and well-off businesses. So I want to share my insights on how and where to find matching programmers for your project, even if you do not have a tech background. So let’s start! 

Thing to Consider Before Hiring a Programmer

Before you start hunting for the talents, you need to take a while and answer some questions for yourself. Clearing out some things will help you understand who you need on your team. It also will help explain to the potential candidates what you expect from them. Here is a list of questions that can help to clarify the project’s requirements: 

  1. How is your product different from other solutions? 
  2. Who is your potential user? 
  3. What about your competitors? How are they unique? 
  4. What’s your monetization model? 
  5. What are the features you want to implement? 
  6. What are the platforms you want to build the app for? 
  7. What’s the tech stack
find programmers

What’s your Project’s Size?

This is always best if you define the scope and complexity of your project before looking for programmers. In particular, create a document that determines:

  • project's purpose; 
  • goals and benefits;
  • target audience;
  • scale. 

All these factors influence the size of your development team and the experience level of the engineers. 

Is It an MVP or a Full-Fledged Product?

Planning a basic functionality or a whole development process is also crucial in building your development team. Thus, if you aim for an MVP, you will need a smaller team of seasoned developers who can mobilize within 2-3 months. 

On the other hand, you are already scaling up your product, you will need a more diverse team of professionals with different expertise and experience level. 

In either case, you should communicate the scale and longevity of your project right off the bat. It will help your team to develop a roadmap, determine the logic and build scalable architecture.

What platforms will your app cover?

Where will your users find your app? Mobile devices (iOS, Android) or desktop (Linux, macOS, Windows)? Or even both? 

Depending on the choice here, you will need different programming languages used on the project: 

  • Android: Kotlin, Coroutines/RxJava, Dagger, Retrofit, Clean Architecture, Room, JUnit
  • iOS: Swift, RxSwift, MVVM/Redux, XCTest and SnapshotTesting
  • Web Frontend: JavaScript, HTML5, CSS3, TypeScript, React + Redux / MobX, Next.js, Storybook, Jest, Cypress
  • Backend: Node.js, Typescript, Nest.js/Express.js
  • Databases: SQL (MySQL, PostgreSQL), NoSQL (MongoDB), Elasticsearch/Algolia, Redis
  • Cloud: AWS Cloud, Google Cloud
  • CI/CD:CircleCI, Gitlab CI, Github Actions
  • DevOps Tools:Terraform, Ansible, Docker
  • Analytics: Segment, Amplitude, Adjust

Another way to go – leaving the tech stack to the outsource team like Uptech team. Knowing your scope and platforms to cover, we can collect a team of programmers with the language knowledge and expertise you need. 

This list can go on and on. But the main idea is that you need to understand as much as possible about your project to find a programmer who will match your requirements. 

Where to Find Programmers?

Finding a programmer for your project is only the first step to take before starting the project. Another question to decide here is how you will collaborate with your team. Hopefully, here too, you have options. Here are the main collaboration models to choose from: 

find programmers

Hiring a Freelancer

Freelancers are free contractors who are not assigned to one specific project. Working with a freelancer, you usually make a contract that defines the scope of work and outlines the rules of your collaboration. You can find a freelance contractor on such resources as Upwork or Toptal. 

Tip: hiring a freelancer is a great choice when you need some help on the ongoing project. For example, you need to fix something or create a landing page quickly. In such cases, freelancers are your way to go. 

However, when you want a team to start moving with you from scratch and stay long during the project, you should better head to in-house employees or outsourcing. 

Hiring an In-House Team

Hiring in-house employees means hiring permanent staff for your company. It also means you will have to go through all the hiring processes – recruitment, onboarding, providing social benefits, etc. But the pluses is that you are hiring a team for long-term collaboration, who will be aligned with the corporate culture and other team members. 

Expert’s Protip: In-house Employment is pretty costly, so it works best, provided you have a stable budget with no severe constraints. Also, in-house employment is suitable when you need to control the development process fully and can’t afford to take any risks of not addressing problems immediately. 

Besides all advantages, in-house employment can be costly and not flexible for the changeable startup environment. In this case, outsourcing can be a better choice. 

Outsourcing a Remote Team

Outsourcing development means delegating the development process to an external agency abroad. Such collaboration is usually done within an agreement, which outlines the requirements and conditions. 

Among the main benefits of outsourcing, I would name: 

  • No need to cover the social benefits and employment;
  • Access to a large pool of talents;
  • Availability of high-end technologies. 
find programmers

Outsourcing is a perfect choice for aspiring IT startups, as outsourcing covers all the pitfalls of development in a hasty environment: 

  • Budget constraints: outsourcing development provides flexibility in allocating your budget. 
  • Tight launch deadlines: let’s imagine you need to launch an MVP. In other words, within 2-3 months you need to produce a more or less functioning prototype for investors or potential users. With no product development expertise, this task seems close to impossible. 
  • Outsourcing a development team opens access to a diversity of experts all over the world. By outsourcing, you can find an experienced programmer for a reasonable price. 
  • Vague perspective: again, when you lack experience in product development, the results of your efforts may be up in the air. Thankfully, an outsource vendor always has a business manager, who can always help in turning the technical requirements into a functioning product. 

If you want to know more about the advantages and disadvantages of outsourcing, check out our article “Why Do Companies Outsource?”. 


Finding programmers is not tricky. There are a lot of job-seeking resources, freelance platforms, and websites that buzz with talents. But the real challenge is finding the programmers that would suit your project’s requirements in terms of experience, expertise, availability, and skill sets. But if you take time to figure out some questions about your project (like scope, goals, and values), the search for programmers will be a much simpler task. 

If you wonder what kind of development team would suit your project, contact me, and we will find the programmers to implement your idea.


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