Goat
GOAT is the global retail platform for products from the past, present and future.
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GOAT is the global retail platform for products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. The company offers styles across various time periods on its digital platforms delivering products to over 30 million members across 170 countries.
Our long-standing relationship has resulted in several ambitious projects, including the iOS and Android apps for GOAT(buyer-facing app) and Alias(seller-facing app). We put trust and teamwork at the center of our collaboration, which resulted in a top-notch product with a smooth user experience.
"Uptech’s ability to deliver work of high quality has exceeded our expectations. The team is technically skilled and collaborative, and their work is consistent. We’re impressed with Uptech’s commitment to the product’s success."
SVP of Technology at GOAT Group
Chris To
01
The client wanted to improve the existing functionality for creating price offers and asked us to rethink the "Offer Flow" feature, make it more interactive, and up to date.
We wanted to improve the existing functionality to provide more value to GOAT users. And the solution was – a fully custom price selector view for the "Offer Flow" so users can fast and easily set the offer on their own.
02
Videos on the app add interactivity but often take too much of the device’s resources. The GOAT team wanted to add several videos in the feed, so they played simultaneously. Adding the videos and keeping the user experience smooth was pretty challenging.
We created and implemented the custom logic for videos so they load with no delays and efficiently use the resources of a device. As a result, users can check the product items in dynamic videos and enjoy the app working with no delays.
One way for Dollar Shave Club to achieve this goal was through a mobile app, which would provide them with account management tools to encourage engagement. We implemented such features to keep users engaged: Original Content, Gift Cards, New Business Model with “Handsome discount”, Internationalization — shops in
non-US countries, and much more. We also needed to make sure the implemented design was
pixel-perfect, so that the app provided a smooth experience across all supported Android devices and as few bugs as possible (seriously).
03
The Black Friday campaign was a big day for GOAT. They didn't want to limit to a simple 'SALE' pop-up but to run a week-long campaign that included various events: raffles, product drops, gamification experiences, etc. Implementing a test like that was challenging for the Uptech engineering team.
We are not afraid of complex tasks, and we know everything is possible if you work like one team. In tight collaboration with the GOAT team, we have been involved in each part of the planning and development:
✅ Initial planning;
✅ Requirements validation;
✅ Features architecture designing;
✅ Development.
As a result, the campaign was launched successfully in time and engaged a huge part of the app's active users.
The smoothest and simplest way of buying a desired item.
Create an offer, submit, lower it or reject the offer.
Sophisticated search functionality with a big variety of filters.
Beautiful and diverse feed that gives you an overview of style collections.
Stylish videos that allow you to check the items on models.
Drop us a line to learn more about how Uptech can bring your bold idea to life.
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