Clearly

Migration from MVP to V1

The initial MVP was built to validate product-market fit and relied on a limited feature set and external messenger integrations. As the product matured, the team needed to evolve it into a full-scale platform without disrupting existing users or slowing down growth.

Solution

The team planned a gradual transition to V1 by redesigning the core architecture and introducing native platform features. Messenger-based flows were replaced with built-in functionality, while web and mobile applications were rolled out in stages. This approach supported scalability and kept the user experience stable during growth.

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Robust Product Across Web, iOS, and Android

Clearly needed to work reliably on web, iOS, and Android for both patients and therapists. Each platform had different usage patterns, but the product required the same core functionality and a consistent experience across all devices.

Solution

The team chose a cross-platform approach and built web and mobile applications on a shared codebase using Capacitor. This decision made feature parity easier to maintain and reduced development overhead. It also allowed the team to release updates faster and scale the product without maintaining separate native implementations.

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Design for Scalable Therapy Sessions

As Clearly introduced live therapy sessions, the platform needed to support a growing number of concurrent appointments without compromising performance, stability, or user experience. The challenge was to ensure the system could scale smoothly as session volume increased month over month.

Solution

The team designed the platform with scalability in mind from the start. A cloud infrastructure on AWS, container orchestration, and modular backend architecture allowed the platform to scale smoothly. With these improvements, Clearly now supports more than 30,000 therapy sessions each month while ensuring a seamless experience for both patients and therapists.

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Conversion Rate Optimization

When Clearly moved beyond the MVP stage, it faced usability challenges across key user journeys. New users needed clearer onboarding, better therapist discovery, and a more intuitive session booking experience.

Solution

The team analyzed user behavior across acquisition and onboarding flows and tested changes based on real data. Improvements focused on onboarding steps, therapist profiles, and session booking flows. These UX optimizations increased conversion rates and supported steady growth on both the patient and therapist sides of the marketplace.