EATABLE

How we lend a hand to build a web platform for ghost kitchens helping increase revenue and efficiency for restaurants
foodtech app development

EATABLE

OVERVIEW

EaTable is like an extra gas pedal for the restaurants. They partner with existing restaurants to do the cooking and help them with the delivery. EaTable follows a virtual restaurant concept that is scalable to any market and with unlimited growth potential. The sky is literally the limit for EaTable.

Food-tech company in the field of ghost kitchens. They give restaurants increased revenue and efficiency so they can focus on the food.

SERVICES
Product Management
Discovery Stage
User Research
Business Analysis
UX/UI Design
Web App Development
Backend Development
Quality Assurance
PLATFORMS
Web App
INDUSTRY
Food delivery
Food Tech
LOCATION
Sweden
Team Size
7 people
CLIENT WEBSITE
Outcome
Shaped ​​IT architecture
Crafted business processes
Intuitive UX/UI design
Intuitive user flow

TIMELINE

Nov

2021

— ongoing

BUDGET

Confidential

SPENT HOURS

Confidential

Challenge
and solutions

Bring prototype
to the new heights

Dark kitchens are the rising trend now. And the pandemic fueled that trend the most. By 2030, ghost kitchens are predicted to hold a 50% share of the drive-thru and takeaway foodservice markets worldwide. It means that more and more bars and restaurants will switch to a delivery-only model, and this is where EaTable comes to the rescue.
It's a win-win. With EaTable, people get the food they want easily and fast, and small businesses keep working and making a profit.

01

Find Product/
Market Fit

When EaTable came to us, they made one thing clear – growth and scaling are their goals. Finding a product/market fit was just the first step toward it.

Solution

To meet EaTable goals, we had to create a fairly effective solution to the users' problem, so they chose EaTable instead of available alternatives. So after the discovery, we came up with the B2B solution for EaTable partners and the restaurant market. It was an AWS-based Plug and Play (PnP) system focused on last-mile food delivery. Unlike alternative food delivery platforms with multiple logins and contact points, the one we developed for EaTable allowed restaurants to quickly upload and edit the menus themselves.

02

Release and
improve fast

Previously EaTable had many delays in the workflow. It took several weeks to make changes to the menus or create a new one. So they wanted us to move fast, test fast, and improve the product accordingly.

Solution  

Using agile releases looked like the perfect idea for that challenge. So we released a menu management system in the first three months. Our engineers made it possible to update and create the menus directly from the system so that you could see the updated menu instantly. It saved a lot of time and let us move further.

03

Create an Interactive
user experience

The navigation through the web app directly affects the revenue and engagement of the potential partners, we had to make it meaningful and intuitive.

Solution

It was important to make the motion simple so that restaurants could create, add, and change their menu in a few clicks and not feel confused. Our UX designer created a user flow that smoothly transits a user from one stage to another. Instead of spending hours to add your restaurant to the system, it now takes just a few minutes.

our approach
and process

web app development case

Discovery

The lion's share of the product development process is research. We always start with understanding the market, doing user research, and communicating with product owners about the business goals and risks. By putting it all together, we crystalize the value of the product.

web app development case

Strategy development

To build a product that users need, we used Agile approach. Instead of betting everything on a "big bang" launch, we delivered work in small but consumable steps.

web app development case

UX/UI Design Creation

We went back to the basics and started by studying user behavior. Our UX/UI designer created the user flow and made the first UI sketches to test it with users. Over the whole product development, we always check the users’ feedback. This is what we call user-centric design.

web app development case

Product Creation

As we had to move fast, the iterative development approach was the best option. We moved in cycles. First, design the feature, then develop it, test with users, and repeat. It helped us move within the timeline, and build product users really need.

web app development case

Testing & Feedback Gathering

We released the first version of the app and observed how people interact, what obstacles they face, and noted them down.

web app development case

Constant Product Improvement

Finally, when the app was deployed in a live environment, we maintained and improved it to keep the system functional and up-to-date.

web app development case

Discovery

The lion's share of the product development process is research. We always start with understanding the market, doing user research, and communicating with product owners about the business goals and risks. By putting it all together, we crystalize the value of the product.

Strategy development

To build a product that users need, we used Agile approach. Instead of betting everything on a "big
bang" launch, we delivered work in small but consumable steps.

web app development caseweb app development case

UX/UI Design Creation

We went back to the basics and started by studying user behavior. Our UX/UI designer created the user flow and made the first UI sketches to test it with users. Over the whole product development, we always check the users’ feedback. This is what we call user-centric design.

Product Creation

As we had to move fast, the iterative development approach was the best option. We moved in cycles. First, design the feature, then develop it, test with users, and repeat. It helped us move within the timeline, and build product users really need.

web app development caseweb app development case

Testing & Feedback Gathering

We released the first version of the app and observed how people interact, what obstacles they face, and noted them down.

Constant Product Improvement

Finally, when the app was deployed in a live environment, we maintained and improved it to keep the system functional and up-to-date.

foodtech app development

THE Main FEATURES
of the EATABLE app

Features

Saving changes to multiple menus instantly

It takes seconds to do and publish changes to specific menus online.

foodtech development eatable

Combo menu items

Business owners can apply all their creativity and marketing savvy to offer campaign items or bonuses to customers.

foodtech development eatable

Modifiers

The backbone of combo menu items is robust and easy-to-use modifiers, and additional choices to menu items. Through modifiers, customers can take some ingredients out or put extra.

Foodtech development eatable

Flexible pricing

Pricing is no more a mere accountancy matter in online food delivery. We made it possible to sell 5 items for the prices of 4 set fixed, the relative median price for the combo menu or sell items you offboard soon for a lower price as an addition to a top-selling product.

foodtech development eatable

Results

We continue working with EaTable, and it's a pleasure to see how a great product grows in our collaboration. We work like one team, and all thanks to some things.

✅ Asking questions about business, how it works, and what the goals are – is never too much. It helped us get to the roots, find that Product/Market fit and build a product that brings value to users and achieves business goals.

✅ Building smooth communication with the owners is the key to success. Our Project Manager wasn't the only one to be in touch with the owners. The whole team, including Backend developers, UX designers – was there.

✅ Sharing as much information about your product, business idea, and market – saves resources. With EaTable, we had a clear vision of the scope and how the system would expand. As a result, we didn't need to backtrack or rebuild the app, which saved our client time and money.

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