Advancement in internet technologies has drawn attention to medical web development for healthcare providers. Considering that 83% of adult patients turn to the internet to seek medical information, your business must be equipped to meet the growing demand with the best medical website.
Anything less than a functional website will mean losing out on opportunities in an industry bound to hit $660 billion in revenue by 2025. Amidst a competitive market, patients are drawn to websites that provide the information they seek in the simplest manner.
Uptech has built 3 successful digital healthcare products for our clients. Our medical website design and development team possesses ample industry experience to help you navigate the stringent requirements of building medical websites. We know how to create an attractive and intuitive product that users love while safeguarding patients' privacy.
In this article, I’ll show you everything you need to know about web design for medical practice. You’ll learn important traits of a well-designed medical website, the technologies involved, development cost and why Uptech is the ideal collaboration partner for such projects.
Best Medical Website Examples
Before we dive into the technicalities of building medical websites, let's explore some of the best medical website example designs. These web designs feature an intuitive browsing experience with a seamless flow that prevents users from getting lost while navigating web pages. Instead, they boast minimalist designs that continuously engage users with the information they need and drive them to take action.
Collective Health – Clear & Organized UI
Collective Health strives to make healthcare more accessible to companies in the US. It conveys clear messages with organized layout on its website. There were no unnecessary elements, only carefully placed sections that lead users to resources or a contact form.
Top features:
- ‘Key services’ block
- Testimonials
- FAQ page
- ‘Interactive demo’ button.
Tempus – Navigation-friendly Website
Tempus is an AI-driven platform that provides precision-driven medicine through its vase medical database. While Tempus is involved in highly-complicated medical innovations, it keeps its website relatively simple and navigation-friendly. There were no superficial elements on its minimalist and uncluttered layout.
Top features:
- ‘Contact us’ button
- ‘Order a test’ button
- Results page
- Patient care statistics
Flatiron – Engaging Animation and Typography
Flatiron is a healthcare company that strives to better the lives of cancer patients. Its medical web design underscores the importance of keeping things simple yet impactful. It has limited parallax animation and instead chooses to engage visitors with large-sized typography.
Top features:
- Photos of doctors and a lab on the landing page
- Links to social pages
- Contact form on home page.
- Descriptive menu
Medical Website Design Best Practices
Medical web application development aims to provide accurate healthcare information to patients in an intuitive interface. Patients expect a seamless experience to contact with medical experts online or seek healthcare resources.
To serve your patients better, hire software developers who use these best practices to digitize healthcare products and services.
Mobile orientation
One of the preсonditions for an engaging website is mobile responsiveness. Today, when 7.1 billion of the global population is using mobile devices, it’s insane to ignore mobile-first approach in product development. You'll be losing out on precious opportunities if your website is not optimized for mobile screens.
What’s more, telemedicine is on the raise now. By 2025, more than 43% of US population is expected to become regular telehealth users. It’s not only about the optimizing your website to mobile version but offering the healthcare services online.
So, ensure that the medical website developer you work with provisions for mobile orientation when building the web pages.
Data visualization
Medical topics can often be better explained with visualizations. With that said, it is essential to present the data in easily digestible formats for patients and medical experts. Instead of taking a fancy approach, it's wiser to stick with proven solutions, such as graphs and charts.
Provide labels and annotations where appropriate to prevent ambiguity when reading the data. Use colors and spaces strategically to engage users without cluttering the screen.
Website accessibility
When building a medical website, you should mind that some patients might have trouble reading text-only content. Therefore, it's essential to ensure that your website is accessible to patients with disabilities.
Incorporating helpful elements such as alt-text, images, HTML tags, and sounds can help patients to consume the content with special screen-reading technologies. Sometimes, simple UI techniques like enlarging text font or using contrasting backgrounds can benefit patients across all spectrums.
Simple navigation
As your business grows, you might add more content to your website. However, it's vital to maintain a structure that makes navigating around the site easy. Patients shouldn't be spending precious time clicking from one page to another or getting lost in a maze of menus.
Instead, create a logical and expandable structure for your website. Place navigational buttons and links on visible pages on the web pages. Patients would also appreciate a search bar that returns relevant web pages to their queries.
Interactivity
Patients feel more positively about your healthcare business if they could proactively interact with your websites. Rather than including strictly view-only content, adding interactive components like quizzes, surveys, live chats, videos, and maps leads to a more fulfilling customer journey.
Interactive elements keep visitors engaged and turn them into customers. By taking the initiative to connect with potential customers, you create an image of a perceptive and caring healthcare business.
Tech Stack for Medical Web Development
Building a user-friendly and purposeful medical website requires a tightly concentrated effort to integrate various website development technologies.
Frontend
Frontend development involves creating customer-facing design, layout, and content. It requires software frameworks and programming languages such as:
- HTML
- Javascript
- CSS
- React.js
Developers pay attention to the UI/UX of the respective web pages and ensure data connectivity with backend servers.
Backend
The backend of medical websites consists of applications that run on the cloud or on-premise servers. Backend applications streamline content delivery and data submission with frontend web applications. Popular software technologies for building backend applications are:
- Node.js
- Ruby on Rails
- Elixir
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Data storage
Medical websites require reliable and high-availability storage solutions. Developers host databases like:
- MySQL,
- MongoDB,
- PostgreSQL
on cloud providers such as:
- AWS S3
- Azure
- Google Cloud.
Security and privacy
Healthcare businesses collect, process, and store medical data that are highly confidential. American healthcare providers must be HIPAA compliant. HIPAA, or Health Insurance Portability and Accountability Act, requires healthcare providers to safeguard patients' information with adequate security measures, such as:
- Firewall
- Multi-factor authentication (MFA)
- AES-256 encryption
Interactivity
Medical website development often includes interactive components, such as video calls, live chats, and audio playback. These features are usually built with web technologies like:
- WebRTC
- Twilio
- FFMpeg
Commerce
Customers appreciate options to pay with their preferred payment method on the website. Developers use payment gateways to enable in-app payment such as:
- Stripe
- Paypal
Customer experience
Additional features can be introduced to enhance the customer experience. For example, developers use:
- Google Calendar API to enable scheduling
- Twillio to send push notifications to the patient's phones.
Medical Web Development: Uptech Experience
As a leading medical website design company, we have our fair share of project successes in this highly-demanding industry. Our team's solid track record is a collective result of technical capabilities, industry experience, and maintaining an open communication channel with our clients.
The client came to us with a clear idea of what they wanted to accomplish but lacked a reliable technological partner to bring the idea to life. Upon being engaged, we set up an agile team to quickly validate assumptions and lay the foundation for subsequent stages. We understand that the key to a successful healthcare product lies in acceptance by real users.
Once we've completed the feasibility study, we moved on to build the website's wireframe. It's a rigorous process that identifies the appropriate tech stacks to implement the next-generational features our clients proposed. We strived to balance functionality, security, intuitiveness, and healthcare-specific requirements by bringing different software components together.
Our developers were aware of the sensitive nature of this project throughout the development. From the kickoff, we implement data protectionary measures and allow various access levels to the app. Our team explored how doctors, patients, and administrators might use the app and implement the features accordingly.
Medical Web Development Cost
Now that you've had a better idea of what website design, technologies and competencies for medical practice entail, you'll want to set aside an appropriate budget. The cost of medical website development is influenced by several factors, such as:
- technical complexities,
- geographical locations,
- specific business requirements.
A medical website with common features such as online video consultation, appointment scheduler, backend management, and customer interface costs approximately $100,000, assuming an hourly rate of $50 per hour. This includes the entire development stage, post-release support, product management, and team communication.
Depending on which web development company you're working with, you might enjoy affordable rates with high-quality deliverables. For example, developers in Eastern Europe charge approximately $50 per hour, while their American counterparts bill $150 per hour for the same tasks. Therefore, working with Uptech, an experienced Eastern European web development company in the medical space, makes financial sense.
Summary
The digitization of the medical industry is happening rapidly, and the only way to remain competitive is to offer patients a seamless web experience. I've shown you what it takes to build a functional, engaging, and converting medical website. It takes a collaborative effort between developers and medical businesses to produce a widely-accepted website.
Uptech is ready to integrate your medical solution with secure, intuitive, and transformational web technologies.
Schedule a call with our team now